This page is designed for coalition partners, vendors and members of the media to access our logo files and learn more about proper usage of our logo. For more information, or if you have any questions, please contact the communications department: 313-537-7000 x105 - comm...@equalitymi.org
- Vendor Policies
- Our Colors
- Final Thoughts
Please use the following logos as they have been developed / approved to create best results:
Four-color logo for print, online, broadcast + screen usages
This logo has “EQUALITY” in dark gray and is approved for all printed collateral including publications, advertising, billboards, posters, flyers and product packaging. It is also used for broadcast purposes. As a screen logo, it is also to be used for any screened artwork including websites, banners, t-shirts / hats, and presentations (Keynote, PowerPoint, Google Docs, etc).
This is logo is used when a printing budget is very tight and limited to one color on a light background.
This is logo is used when a printing budget is very tight and limited to greyscale on a light background.
Reversed / negative logo
This is logo is used when a printing budget is very tight and limited to one color but printed on a dark background.
This graphic, the icon from the Equality Michigan logo, should only be used with permission. It is for rare use within publications where the logo already appears or on promotional material designed to reinforce the brand.
DO! Place on white or neutral backgrounds & leave a bit of space around the logo.
This protects the integrity of the EQUALITY MICHIGAN logo allowing it to appear crisply, clearly and effectively for a professional look.
DO! No white or neutral backgrounds?
In this situation, please use the negative version (all white) of our logo.
DON’T! Use background colors that overwhelm.
Our logo cannot shine when placed over poor color choices.
DON’T! Use over complicated backgrounds.
Keep it simple. Our logo will get “lost” in cluttered backgrounds.
DON’T! Rotate the logo.
This just looks off-balance or even sloppy.
DON’T! Embellish the logo.
Do not add drop-shadows, embossing etc.
In addition to any broad vendor polices that Equality Michigan may have in place, vendors working with materials (virtual and physical) related to Equality Michigan's brand or utilizing Equality Michigan logos - such as graphic designers or printers - must follow these policies in order to receive full payment:
- Any design elements related to an official and wholly owned Equality Michigan programs or activities must compliment the below typography, colors as well as the Equality Michigan logo and icon. Simply put - you should be able to place the design element next to existing Equality Michigan materials and recognize that they go together and are from the same entity.
- Tips to accomplishing this:
- Use the same, or matching, typography
- Use the some of the same colors, or complimentary colors, in your overall color scheme
- Prominently integrate the Equality Michigan icon into your design
- Tips to accomplishing this:
- All design and print proofs must receive approval from Equality Michigan's Communications Department prior to production.
- Supply Equality Michigan will all master files - including any photos, videos, fonts, or other digital files. Files must be editable and not locked. Unless specifically created as such, master files may not be submitted in PDF, JPEG, GIF, TIFF, or flattened PNG file format. Any other Adobe, Microsoft, Apple, or open source file formats are acceptable.
- Any stock photography purchased must be made available for Equality Michigan's use. Original files, invoices and licenses must be submitted to Equality Michigan.
Equality Michigan uses the three type fonts. Each is used for in specific areas of communications to ensure readability as well as consistency:
Nevis Bold is our corporate font. It is used for headlines, broadcast, and advertising.
Walkway Black and Walkway SemiBold are our copy fonts. Use for long copy in printed materials.
Arial Bold and Arial Regular are our “default” font. It can be used when Walkway isn’t available and when online needs stipulates a web-safe choice.
Our colors shape our personality – bright, bold, colorful and confident. Like us, they’re loud, clear and beautiful. Try to use them in everything from advertising to shirts and hats.
When using photography, images should be high quality, professional and crisp. Always consider your audience. Photos should reflect families, business, a variety of ages and the multicultural aspects of the world we live in.
Equality Michigan photography
Equality Michigan is committed to the availability of free media which supports and reflects a realistic representation of the lesbian, gay, bisexual, and transgender communities. Equality Michigan has joined the LGBT Free Media Collective and makes quality media owned by Equality Michigan available on Wikimedia Commons. This media is made available either under a free license or donated into the public domain.
To access these photos, please visit Wikimedia Commons:
- All media donated by Equality Michigan
- Media from Motor City Pride
- All media in the LGBT Free Media Collective
Professional photography usage
We’ve purchased a great collection of royalty-free photos that are available for Equality Michigan. Just call our Communications Department at 1-313-537-7000 x105 or email: comm...@equalitymi.org
Your own photography
There may be times when you want to commission your own photography or buy photography from a stock photography library.
Before using, ask yourself these questions:
- Does the image feel natural, observed and shot on a real location (as opposed to in a studio)?
- Is the image full color and free of any treatment (i.e. duotone, posterization, cross-processed, etc.)?
- Does the image feel unique and not like a “stock” shot?
- Do the people in the image feel approachable…would you introduce them to your mother?
If you can answer, “yes” to all of these questions, you have found a good image. Before using, all material must first be submitted to email@example.com for approval prior to publication. A sample of the final usage is requested (link to site, jpg, clipping, etc).
Please contact the Equality Michigan Communications Department if you need a file in a format not available here.
- Four color logo
- Black logo
- Greyscale logo
- Reverse (white) logo
- Icon (triangle)
- "Respect Equality" logo
- "Respect Marriage & Families" logo
- "Respect All Michigan Workers" logo
- "Respect Safer Communities" logo
- Motor City Pride
Remember, this is a basic guide for Equality Michigan communications. Questions will probably come up.
Simply call or email and we’ll be happy to help.
These guidelines are primarily for the use of Equality Michigan design team, vendors, and agencies.
Thanks to all our partners!